Is it simply a way to describe production and state that no animals or living things were harmed during the process? Perhaps it’s just some fancy marketing term? Another way for monolithic corporations and big box stores to sell to consumers? Or is it an idea, a philosophy and a way of life?
We know that each year in the United States, more than 100 million animals of all shapes and sizes are heinously killed in laboratory tests, with many of these poor animals being killed for commercial food, drug and cosmetics testing. The cruel torture committed against these animals is often legal to perform, but in the same breath not required by law to be preformed in the first place.
Despite all of this, it’s been recognized by government organizations like the FDA, that animal product testing results are more often than not, unreliable to extrapolate to humans use. With the rise in technology, more accurate “in vitro” testing and computer modeling alternatives add to the growing list of reasons why these cruel practices are needless and should end now.
While these cruel animal testing practices are rampant in the testing of human products, the practice is also widespread in the pet product and pet food industry as well. The mainstream pet product conglomerates like Nestle-Purina and Procter & Gamble and their numerous sub-brands, have long been accused of these cruel testing practices.
Luckily for conscious pet owners, the pet product industry has exploded in growth and there are now more choices than ever before to buy cruelty-free pet products. This has allowed pet owners to avoid buying from the cruelty-infested pet industry dinosaurs.
As cruelty-free options have become more widespread, so have the nefarious snake oil salesmen who claim their products to be something they are not. False advertising and misleading product labeling are commonplace in the pet product industry, especially in the areas where there is little or no government oversight. The same is true for cruelty-free products, as no American government agency currently defines “Cruelty-Free”, or sets the standard for usage, leaving a massive gaping whole in the market for liars and scammers to take hold.
It’s already hard enough work trying to avoid the cruel pet industry conglomerates, but now conscious pet owners must carefully examine the smaller producers who may be misleading them by claiming their products to be cruelty-free or something else.
Moving forward, pet owners should keep in mind two important things as they shop cruelty-free for their pets:
(1) What cruelty-free actually means and (2) Which pet product producers have actually been verified cruelty-free by our leading non-profit and truth-seeking organizations.
The fantastic MSPCA-Angell organization outlines “Cruelty-Free” in the following way.
“Products that are cruelty-free have no testing on animals during any stage of product development. In addition, the company’s ingredient suppliers also do not commit testing on animals during any stage of development, assuring that the entire chain of production is free from animal testing.”
PETA is also leading the front with their Beauty Without Bunnies program, which includes companies in many different industries. Companies listed at PETA have either signed PETA’s statement of assurance or provided verification that they do not conduct any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future.
That’s why at Modern Pet Living, we have simplified the process for conscious pet owners and put together a list of pet product producers who have been verified cruelty-free and examined to the fullest extent possible. With such a wide range of products from countless respectable companies, pet owners have more power than ever before to impact the system and live a conscious and pure life.